Naming products

Products have two names: a public one for marketing, and an internal code name we build under. Our code names come from birds, because birds fly free.

The public Eigin app for personal use is Finch.

Bundle identifiers use reverse domain form with the code name: ai.eigin.<name>. For Finch that is ai.eigin.finch. Development and staging builds add a .dev suffix: ai.eigin.finch.dev.

We use code names for identifiers instead of the marketing name so we can rename, reposition or expand a product without touching identifiers, entitlements, or store records.